Polaroid has since acquired a new Creative Director in the form of pop sensation Lady Gaga. There are a series of new products to follow known as the Grey Label series including a digital (pogo) printer for printing photos from your digital camera/phone, a new camera with a built in digital printer and a set of sunglasses that take photos and present them on the lens.
These items were officially released to the public eye at the start of the year at the Consumer Electronics Show. The printers are nothing but portable digital printers and are far from the original film that users wanted and the glasses seem absurd.
Looking at this and any other discussions in relation to these projects it can be quickly seen that these products are not likely to be welcomed with open arms. As far as instant analogue film users are concerned Polaroid is a shell of its former self and the future lies with The Impossible Project.